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Saturday, October 30, 2010

4Q Online Survey. A Free Online Survey Solution for Customer Driven Optimization

The advantage of 4Q Online Survey is all you visitors can complete their tasks on your website?

The 4Q Online Survey is a free online survey solution that allows you to find out why visitors are at your website, and whether or not they are completing their tasks (and if they aren't, what's getting in the way?).

The 4Q online survey provides answers to the following 4 essential questions:
    • What are my visitors at my website to do?
    • Are they completing what they set out to do?
    • If not, why not?
    • How satisfied are my visitors?

Thousands of companies are already gaining tremendous insight into the customer experience on their website. You too can measure purpose of visit and task completion (and of course, satisfaction).

And best of all...the 4Q online survey is completely free!

Watch Setting up 4Q Video

Kindly leave a comment if you liked this article.

Swapping Blog Title with Blog Post Title in Blogger for Search Engine Optimization

Blogger blogs showing blog title first followed by page title, by default is not visitor friendly or seo friendly. Search engines prefer if our keywords in the title comes first rather than blog title. This is to ensure that search engines robots and spiders crawl your keywords first for higher ranking and better placement in search results. As said above swapping the position of the blog post title with the blog title, we can actually obtain significant improvement in the search engine result.

To change the title to blog post title followed by blog title
1 - Go to your blogspot dashboard.
click on layout. Again click on Edit html.

Now find this code  <title><data:blog.pageTitle/></title>

and replace it with this code (blue)

<b:if cond='data:blog.pageType == &quot;item&quot;'>
<title><data:blog.pageName/> - <data:blog.title/></title>


2 - To change title to just post title
Find this code <title><data:blog.pageTitle/></title>

and replace it with this code (blue)

<b:if cond='data:blog.pageType == &quot;item&quot;'>

Now save your blog template.

Q. Which of the above two tricks is more seo friendly ?
A. The second trick that shows only page title is more seo friendly as only 3-4% keywords are allowed in post title by search engines.

Tuesday, October 26, 2010

4 SEO Techniques You Should Know About

Optimizing websites for search engines is not always hard, especially if you have a strategy.

The thing about search engine optimization is that you should be patient and persistent. There are a couple of useful tips that, if you take into consideration while optimizing your website, can help you achieve better results. These techniques are simple but they have been proven to work and it will be a great idea to include them into your optimizing strategy.

Below you will find the list of the 4 SEO techniques that can help you achieve better ranking results quicker.

1. Publish articles – writing and publishing articles is not as time consuming as most people think it is. Actually once you get used to it, it will only take you 20 to 30 minutes per article. You can submit your articles to different article directories. It is important that you include keywords that are relevant to your website's content and the content of the article in the title and content as well. That way, you will make things easier for web crawlers. It is a good idea to submit your article to article directories with page ranks higher than 3. One of the most important things about that process is to include links to your website in the articles; otherwise, people and search engine won’t be able to get to your website at all.
2. Fresh content – one of the best things you can do if you want to see your website rank higher is to frequently put new and fresh content in it. Update the content of your website regularly. Search engines notice that and take it into consideration. They like websites that are being updated frequently and if you simply do that you will make progress much faster than people who never update the content on their websites.

3. Blogging – blogging has become very popular recently. It is a good idea to have your own blog and write in it every day. For example, if you are selling jewelry you can write different articles about silver or gold or anything else that would be interesting and helpful to your customers. This is a great way to make your site ever more popular.

4. Social Bookmarking – you have probably heard of some of the biggest social bookmarking websites. All you have to do is visit one of these websites and bookmark your own. That way you will share it with people who will be interested in it. It is a great way to make your site more popular, especially with search engines.
Keeping these four tips in mind will help you get more traffic to your website and a higher page rank. Just make sure you do everything correctly, use the right keywords, update your content frequently and you will get more than great results. It might not happen overnight, but it will definitely happen in the long run which will also guarantee you steady results.

Author: Lyuben Georgiev Technorati

“Trick Or Link” – Is It Only Halloween When SEO’s Manipulate Webmasters?

We’re roughly a week away from Halloween and I still can’t decide what I’m gonna be!  First I thought about dressing myself up as a homeless person referring to myself as a “link beggar”.  My second idea was to alternate between wearing a white hat and black hat all day depending on my mood…yup, not the most creative, I know.  Anyways, that’s not the point of this post.  What I want to discuss is link acquisition and whether or not link builders are manipulating webmasters.

I’ll let you all in on a secret a little crow once tweeted in my ear.  “Obtaining authoritative links is the key to top search engine rankings.” Ok, now in all seriousness every SEO knows this and obtaining these links is like convincing a vampire to take a big bite out of a clove of garlic.  Each and every day we find new reasons to convince other people that it’s a good idea to link to specific pages within our website.  Techniques such as unique content, badges, brewing up controversy, personalized e-mails and infographics are pretty commonly used to obtain links.  The question is “are SEO’s manipulating webmasters?” Let’s further break this down into two separate thoughts.

Getting The Biggest Bang From Your Link.

It’s only natural that as people find value in content that they will link, tweet, like and otherwise share it with people.  One train of thought is that an SEO is not necessarily manipulating webmasters but getting the biggest bang from the existing link opportunity.  If a webmaster was already going to link to the content then what is wrong with suggesting to them specific anchor text or even supplying them the optimized code to host a badge?  The SEO isn’t holding a gun up to their head forcing them to link to their page, their simply maximizing the value of the link they will get regardless.

Ignorance Isn’t An Excuse

Many of the time links are acquired from webmasters that are totally ignorant to the idea of search engine optimization.  I’m not advocating that every webmaster be fully aware of SEO but truth be told the best links come from the ones that don’t know the value of a link.  These webmasters are the ones that ‘bite’ when you offer a badge on your website or add you to their blog roll with only a friendly e-mail requesting the link.
SEO’s typically will do whatever it takes to acquire a link that they want.  This also can include building up a relationship based on the notion that it will eventually garner them a link.  While many conversations are genuine, they simply wouldn’t have existed if it wasn’t for the need for the link.

SEO = Deception?

My personal opinion on the matter is that you’re maximizing the value of every link opportunity.  What a surprise that an SEO would think this right?  That’s why I have taken the time to think from the other end too.  I think SEO’s can be deceptive without even being a ‘black-hat’ SEO.  What do you think of this?  Can SEO be deceptive without even using “black-hat” techniques?  Is being deceptive on any level contribute to attributes that makes up a “black-hat” SEO?  I think the truth to the question is that SEO falls into more of a “grey-hat” area more then people would like to believe. You’re only tricking yourself into thinking you’re classified into one role over another.

Nick Leroy | Minnesota Web Design | @SEONickLeRoy

Nick LeRoy is the Search Marketing Specialist at Minnesota Web Design Firm DKS Systems. Since 2001 DKS Systems has offered its clients award winning web design and web development services.

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